The Kraken

The Kraken Black Spiced Rum was launched in 2010 by Proximo Spirits, a company known for managing other notable brands like Jose Cuervo and 1800 Tequila. The brand name and its emblematic sea creature logo draw inspiration from the mythical Kraken, a giant sea monster said to dwell off the coasts of Norway and Greenland, noted for attacking ships. This imagery is deeply intertwined with the brand's identity, emphasizing the rum's bold and mysterious character.